Short Version
- Client: LEON
- Industry: Alcoholic Drinks & Beverages
- Project Summary: Developed the digital identity for LEON, the first Cypriot beer, to enhance brand awareness and recall while crafting a sustainable brand identity for the future.
- Key Results: Achieved over 10 million impressions and engaged more than 106,000 users across social media platforms.
Long Version
Client Overview:
- Industry: Alcoholic Drinks & Beverages
- About the Client: LEON is the first beer produced on the island of Cyprus, known for its legacy and authenticity in the alcoholic beverage market.
Challenge:
The challenge was twofold: to establish LEON as the first Cypriot beer and to reposition the brand away from prior rebranding efforts while carving out a distinct and sustainable identity. This involved ensuring the key values of LEON were effectively communicated to a broad audience while maintaining its rich heritage.
Solution:
We developed a two-phase approach focused on outlining and communicating LEON’s core brand values.
- Phase 1: Established communication pillars aligned with the brand’s legacy and future aspirations.
- Phase 2: Executed an integrated marketing strategy, leveraging Facebook and Instagram with a structured calendar of 8 posts per month, primarily video content, to balance awareness and engagement.
Results:
- Over 10 million impressions in 2022.
- A total of 106,613 engaged users across social media platforms.
- Post engagement of 748,901, indicating strong audience interaction.
- Elevated brand awareness and recall in the local market.
Visuals:
[Include screenshots or visuals of campaign highlights, social media posts, and brand assets]